Wild caught fish

The North Sea is one of world’s best fishing areas. Each day, fishermen bring their sustainable catch to fish auctions in Holland, Belgium and Denmark. Buyers have years of experience in this market and know exactly when to buy each kind of fish and which auction to choose. Their experience guarantees the highest quality and the lowest pricing.  We maintain a network between the fish markets and our warehouse, giving us the opportunity to buy the best produce every day. For example, we might source cod and haddock from the Danish auction, and Dover sole, plaice and mackerel from the Belgian and Dutch auctions.  On a daily basis, our team is ready to check and distribute all kinds of fresh, sustainable North Sea fish around the world.

Farmed Fish

The Mediterranean Sea is famous for offering a unique environment in which to farm high quality and sustainable fish. Our logistics network gives us the opportunity to work with these farms so that, on a daily basis, top-quality farmed fish arrive at our warehouse. As a result, the immensely popular Dorade Royale (sea bream) and farmed sea bass are available to our Asian customers.

Fish By The Seasons  – NaturalHolland Fish Calendar

Sustainability is our priority. Fishing areas are very important to us, both now and in the future. To operate responsibly we have worked together with our fishermen to develop the Fish By The Seasons Calendar. Using this calendar, we are able to advise our customers on the fish seasons and offer the following benefits:

  • a knowledge of when to use the right species
  • the ability to plan a fish promotion in advance
  • a guarantee of the best quality of fish according to the season
  • the most competitive prices
  • an assurance of maintaining healthy fish stocks in the North Sea